Resume + Past Experience
Marketing Content Writer
MakeStickers/Graphicsland - Remote, US-Based
2022 to 2024
● Craft CX, marketing, and UX copy for landing/product pages, emails, social posts, blogs, and customer interactions
● Collaborate with UX/UI Designer on and write copy for website via Figma and ensure adherence to brand identity
● Create/schedule/send weekly deal and educational emails to 100K+ subscribers
● Increased LinkedIn community of followers by 155% since date of hire
● Annual SEO forward blog articles, ‘Sticker Trends,’ were top non-sponsored Google result for topic in 2023, 2024
Communications Director
Grace Downtown - Milwaukee, WI
2017 to 2022
Create/distribute all print and digital communication pieces for 1100+ member congregation
Execute successful advertising/marketing strategies for events, increasing average attendance by 57% since hire
Coordinate/design content for social media channels, growing community engagement by 40% since hire
Stepped in as project manager and successfully launched new website within 6 months of hire, improving weekly website traffic by 244% within first 6 months post-launch, compared to previous year statistics
Coordinated camera upgrade in church to allow for live streaming of services and concerts, increasing YouTube subscribership by 374% during COVID-19 pandemic
Freelance Creative Projects
2015 to Present
Email Marketing (email newsletter copywriting + design), Niche Book Bar, Milwaukee, WI 2020-2021
Script Reader (Play Selection Advisory Committee), Renaissance Theaterworks, Milwaukee, WI 2016-2021
Dramaturg (script supervision + research), Renaissance Theaterworks, Milwaukee, WI 2017-2018
Script Reader (literary management + script analysis), Eugene O’Neill Theater Center, Waterford, CT 2016-2017
Critic Fellow (arts journalism + criticism), Eugene O’Neill Theater Center, Waterford, CT 2016
Marketing Coordinator (social media, ad sales + program layout), Off-Book Players, Milwaukee, WI 2015
Editor and Digital Communications Manager
Marcus Promotions - Waukesha, WI
2016 to 2017
Editor/leader writer for 16 issues of Footlights annually, published in 3 markets: Chicago, Madison, and Milwaukee
Lead and supervised team of 2-3 individuals at a time, comprising freelance writers and college student interns
Co-produced first-ever Footlights Performing Arts Awards, overseeing local press contacts/media kit creation
Editor and Director of Venue Relations
Marcus Promotions - New Berlin, WI
2013 to 2016
Managed 130+ theater client accounts, and created system to track publishing contracts digitally through Excel
Coordinated and executed the development of new website as project manager/liaison between agency and internal team
Transitioned in late 2016 to focus solely on the editorial and digital communications of Footlights
Website Editorial Assistant
Marcus Promotions - New Berlin, WI
2013 to 2013
Exercised sharp editing, proofreading and other necessary discernment while uploading website content
Multi-tasked workload with additional projects at request of supervising editor, acting as good-humored team player
Promoted to Editor and Director of Venue Relations upon supervising editor's retirement
Correspondent and Photographer
Mukwonago Times - Mukwonago, WI
2013 to 2013
● Reported on community-centric stories weekly—including arts, culture, and education news—and used AP Style
● Hit tight deadlines with ease, and communicated swiftly with supervisor if issues arose with a story
Education Department Distance Learning Assistant
Milwaukee Public Museum - Milwaukee, WI
2011 to 2012
● Managed/tracked shipping records of 100+ school program kits for seasonal virtual learning class
● Assisted after school program educators; documented sessions for museum board of directors and development
● Created craft project samples, work sheets, outlines, presentations, and designed marketing materials